I spearheaded the creative vision and stayed hands-on across packaging, campaign photoshoot concepting, on-set art direction, post-production, PR package and event design, visual merchandising, and digital activations. From confidential meetings with Universal, I translated exclusive elements—wardrobe textures, set pieces, and early watermarked film stills—into the collection’s packaging and campaign. I concepted, directed, and executed the photoshoot from start to finish, ensuring every detail—from packaging to in-store and digital experiences—worked together as a cohesive brand expression.