FORMA Brands entered the wellness space with an easy, affordable, straightforward, and fun alternative vitamin. The objective was to take an existing product and rebrand it to appeal to its intended audience. We reworked the name, messaging, packaging, and product portfolio from sterile and medicinal to playful and fun. Since FORMA was fortunate enough to acquire existing inventory from a company exiting the space, the new brand was ready for shelves as soon as the ink dried on the bottles.

While good is subjective, Such Good Everything is not. Every detail was strategically designed to reinforce the straightforward nature of the brand. Information was kept light. Colors vibrant and energetic in muted shades that read serious and trustworthy. Product formats are limited to those that "go down easy."